Visuals and Image Film to be Showcased at ISSEY MIYAKE AOYAMA MEN'S Until April 4

At the launch event for the new L' EAU D' ISSEY POUR HOMME SPORT, scent strips (mouillettes) were presented alongside large carabiners, highlighting the new fragrance's theme of a climber's "deep breath" upon reaching the summit.

The fragrance, crafted by perfumer Jacques Cavallier, is a Fresh Tonic Woody scent. It opens with the refreshing air of bergamot and grapefruit, followed by the spicy notes of nutmeg. The addition of smoky vetiver root and woody cedar completes this unique and invigorating eau de toilette.

The bottle design, a fusion of sporty sensibility and elegance, is the work of Italian architect and designer Renato Montagner. Through special glass processing, a clear bottle with beautiful reflections, reminiscent of ski goggles, was created. The easy-grip cap, the blue trim evoking water, and the titanium used for the spray mechanism convey an energetic and pure image.