A New Approach to Hair Care: Promoting Hair Growth and Health for a Vigorous Scalp Environment

Advising on "Root Power Shampoo RG" is Naoko Fukui from the Hankyu Umeda Main Store Men's Building, the top-selling counter in Western Japan. A veteran of Aramis for 11 years, she enthusiastically explains its use with gestures.

Regarding his own hair, Suzuki, 34, states, "I used to have a lot of thick, coarse, and wavy hair, but from my late twenties, it gradually became finer, losing its volume. However, by general standards, I still have a good amount of hair. My scalp is slightly prone to dandruff, which is a concern." He adds, "I'm worried about hair loss, so I recently switched to a scalp shampoo and never skip scalp massages."

The feature of "Root Power Shampoo RG," a gel-type shampoo, is that it does not use sulfates (sulfate-based surfactants), which can irritate hair and scalp and lead to aging. The key to washing is a "pre-shampoo" rinse with lukewarm water for one minute, followed by shampooing with a coin-sized amount, massaging as per the manual. The lather is very fine, ensuring thorough cleansing of the scalp.

After receiving Ms. Fukui's lecture and actually using "Root Power Shampoo RG," Suzuki commented, "Because the lather was minimal, I was initially unsure if it was cleaning properly, but following the manual, it washed thoroughly without leaving my hair stiff. I also didn't feel the need for a rinse or conditioner, and understood why they aren't included. Compared to regular shampoos, it's so unique that it feels like something other than just shampoo. I truly realized it's a shampoo specifically for scalp care." He hopes to try the tonic and styling wax in the future.