Fragrance Theme: "Sophistication. The Scent of Mature Cleanliness"

While upholding the brand's enduring style concept of "Contemporary Classic," Paul Stuart evolves into a sophisticated style for the modern era. This renewal sees changes to the brand logo and packaging, adopting a stylish dark chocolate brown color.

The main fragrance items, themed "Sophistication. The Scent of Mature Cleanliness," come in three scents to suit different life scenes. Choose from "Eau de Parfum Sophistication," a fresh spicy aroma enveloping you in freshness and cleanliness; "Eau de Parfum Reflection," a citrus musky scent that embodies adult playfulness and elegance; and "Eau de Parfum Fortune," a spicy woody floral fragrance that harmonizes masculine gentleness and strength.

Skincare Products Launch November 16th (Monday)

The five renewed men's skincare items, launching November 16th (Monday), all contain the common beauty ingredient "Active Complex (Moisturizing)." The core ingredient, oak extract, is derived from Spanish oak, found only in northern Spain and rich in polyphenols and tannins. It supports "aging care for adult skin," which can become dry or rough from shaving. It leads to healthy, clean, and mature skin.