Already launched in Europe and various Asian countries, it's particularly popular with Italian men!

"SHISEIDO MEN" is a comprehensive skincare line that focuses on the barrier function of men's skin. It first launched in November 2003, starting with Italy and Germany, and is currently sold in 44 countries and regions worldwide, including Japan. In Japan, it was introduced in May 2004, offering a total of 22 items in 22 varieties, encompassing skincare, haircare & hairstyling, body care, and fragrance.

The 23rd product, "Skin Empowering Cream," provides smoothness and brightness to the skin from the moment of application, replenishing and protecting its moisture. With each use, it imparts firmness and elasticity, promoting healthy skin and leading to a vibrant complexion. This is the new premium cream.

The high-performance complex ingredient, Damage Defense Complex, which is the culmination of research into men's specific skin physiology, maintains the skin's natural barrier function and protects against dryness and roughness. It absorbs excess sebum, maintaining healthy skin condition.

Developed for men aged 30-50 who are conscious of anti-aging, concerned about changes in their appearance due to age, and wish to look younger than they are. It was launched in Europe and various Asian countries in February of this year and has become a particularly popular cream among Italian men.