BEAUTY /
MEN
June 26, 2015
Introducing Shampoo & Conditioner with "Age R+" — the definitive ingredient for anti-aging | LAB SERIES
LAB SERIES
Introducing the "Hydration Set" for men's dry skin this summer
Shampoo & Conditioner Featuring "Age R+" Ingredients, the Epitome of Anti-Aging Care
The skin on your face and scalp are connected as one.—This fundamental truth is at the heart of the "Age R+ Shampoo" and "Age R+ Conditioner" launching July 1st (Wednesday) from men's skincare brand LAB SERIES. Additionally, a limited-edition "Hydration Set," featuring a cleanser, lotion, and emulsion in an original pouch, will also be available on the same day.
Text by KAJII Makoto (OPENERS)
Further Evolution of LAB SERIES' Renowned "Age R+"
The concept behind LAB SERIES' new shampoo and conditioner is to energize hair and scalp with "Age R+." Focusing on the aging process that weakens hair and scalp over time, this advanced technology, born from the skincare philosophy of "Age R+," actively addresses the three key signs of aging: diminished energy, volume, and hydration, to create an environment for youthful, healthy hair.
Optimal Care to Energize Hair and Scalp
The Age R+ Shampoo, with its light lather, gently removes impurities from hair and scalp, fostering a healthy scalp environment that minimizes hair loss. The refreshing menthol sensation and smooth, light texture provide a comfortable experience.
The Age R+ Conditioner protects against damage from dryness, leaving hair with a firm yet light texture. The key is to massage the conditioner into the scalp.
After shampooing and conditioning, consider using "Root Power RG," an anti-aging tonic that promotes hair growth, nurtures healthy hair, and prevents daily hair loss by improving scalp condition.
Age R+ Shampoo
Price: ¥4,644 [200mL]
Massage from the back of the head upwards towards the crown, from behind the ears to the crown, and from the temples to the crown, lifting the hair as you wash.
Age R+ Conditioner
Price: ¥4,860 [200mL]
After massaging the scalp, distribute the conditioner through the hair to achieve a smooth finish with light volume that stands up from the roots.
For Men Prone to Dryness Issues Than Women
Just as the body naturally craves hydration in the heat, skin damage from UV rays, air conditioning, and excess sebum makes "skin hydration" crucial as the seasons change.
Generally, men's skin is said to produce more sebum and have significantly less moisture than women's due to hormonal factors. Furthermore, daily shaving, combined with damage from UV exposure and air conditioning, can lead to oily or sticky skin surfaces while the inner layers become severely dehydrated. Men, who are more prone to dryness than women, require robust "moisturizing care."
Make it a Daily Habit from the First Sign of Summer
The Japan-exclusive "Hydration Set" includes a full-size (200ml) "Water Lotion" – a refreshing toner that replenishes moisture lost after cleansing, balances skin with gentle exfoliation and hydration – along with travel-sized "Multi-Action Face Wash," a rich lathering scrub that leads to healthy, radiant skin, and "Age R+," an anti-aging emulsion that hydrates and promotes supple, resilient skin. It also comes with a convenient original pouch for travel or business trips.
LAB SERIES "Hydration Set"
Price: ¥4,320
Set Contents: Water Lotion Full Size - 200ml, Multi-Action Face Wash 30ml, Age R+ 7ml, Original Pouch
ARAMIS Customer Service
Tel. 03-5251-3541
www.labseries.jp
