BEAUTY /
MEN
February 3, 2015
HE | Focus on a New Type of Men's Cosmetics Brand
H
E | New Mineral Cosmetics Brand for Men
New Cosmetics for Men Who Want to Present Their Best Selves
Healthy Summer Skin with "Bronzer for Men"!
This season's UV protection, pore coverage, and shine control foundation is a must-have for the accomplished man, enhancing his skin tone with a healthy look. We introduce items from "H\r\nE Mineral For Men," a new men's cosmetics brand that combines the latest colors with skincare.
Text by OPENERS
Photo by H\r\nE
A Versatile Foundation for a Healthy Look and Evened Tan
"H\r\nE Mineral For Men" is the men's line of "Jane Iredale," a skincare makeup brand highly popular in Europe and America. Its products are based on micro-milled mineral powders using natural pigments and proprietary patented technology, free from chemical pigments and preservatives.
The "H\r\nE Mineral For Men" lineup features "H\r\nE Bronzer For Men," a non-comedogenic foundation, along with daily essentials like lip balm, a facial brush, and a wash glove.
To use "H\r\nE Bronzer For Men," take a small amount with the facial brush introduced below and blend it over your entire face. Its ultra-fine powder provides full coverage with just a small amount, and its high water resistance means it won't wash off even with sweat, allowing for confident all-day wear. It's so natural-looking, it's undetectable as foundation. An essential item for busy businessmen.
<Makeup/Foundation>
H\r\nE Bronzer For Men
Price | ¥7,140
A foundation that combines bronzer and sunscreen. With SPF18, it provides excellent protection from UV rays and comes in five shades to enhance skin tone healthily. It easily covers redness and blemishes with a single brush stroke. Formulated with Pycnogenol, known for its potent antioxidant effects, and Tea Tree Extract to keep skin surface clean. It carries virtually no risk of allergic reactions.
<Set>
H\r\nE Travel Kit
Price | ¥9,450
A set including lip balm, facial brush, and wash glove. It comes with a dedicated pouch and is a great value compared to purchasing items individually.
Lip Balm | 5.2g
The "Lip Balm" is a highly moisturizing lip cream formulated with ingredients like macadamia nut oil and avocado oil. With SPF15, it provides excellent protection from UV rays, and its petroleum-free formula prevents lips from drying out. Essential for daily care as well as outdoor activities.
The "Wash Glove" is a facial cleansing glove made from microfiber, approximately 1/10th the thickness of human hair. It effectively removes dirt from the skin's surface without the need for soap or cleanser. After use, simply rinse with water and let it dry to restore its antibacterial state.
The "Facial Brush" is a dedicated brush made from boar bristles. Its handle is designed for ease of use, making it simple to handle even for those unaccustomed to using brushes.
MRi
Tel. 03-5413-7676
http://mri-beauty.com/heminerals/