BEAUTY /
MEN
March 16, 2015
SISLEY | "Sisley-Homme" skincare to conquer the 50-year-old skin turning point
SISLEY
For Normal and Dry Skin: Addressing Every Man's Skin
Sisley-Ium: Restoring Youthful Skin
Men's skin is generally said to reach a turning point around age 50, after which wrinkles deepen rapidly and signs of aging become more pronounced. Sisley-Ium, Sisley's first skincare line for men, launches on March 1st (Tuesday), designed to revitalize the vitality and energy of men's skin and enhance its resistance to stress.
Photo by sisley
Two Pumps, Morning and Night, After Cleansing
Men's skin is said to age more gradually than women's, being 25% thicker, firmer, more hydrated, and containing more collagen in the dermis. However, once signs of aging appear, they progress quickly. Furthermore, it is affected by stress stemming from lifestyle differences, such as shaving.
The men's treatment, Sisley-Ium, is formulated based on phytotherapy, aromatherapy, and stone therapy. It offers revitalizing and anti-aging effects, addressing various concerns like inflammation, dryness, and excess sebum. It soothes the skin while alleviating inflammation caused by shaving.
The 'Normal Skin' formula is oil-free with a light texture, providing a refreshing feel. It absorbs quickly without leaving a sticky residue, leaving the skin surface smooth. The 'Dry Skin' formula is recommended for men prone to tightness; it protects and soothes the skin, leaving it soft and supple. Both formulas have been tested for skin safety under dermatological supervision.
Focus on this essential item for the modern man, which condenses five essential benefits for men's skin into a simple, one-step skincare routine.

Men's Treatment
Sisley-Ium
Two types: for Normal Skin and Dry Skin
Price: ¥24,150 each
Volume: 50mL each
Sisley Japan
Tel. 03-5771-6217
www.sisleyjapan.co.jp
