BEAUTY /
MEN
February 4, 2015
TRUEFITT & HILL: The Latest Grooming Products Reflecting London's "Now"
TRUEFITT&HILL | London's
Now
Sandalwood Grooming
When did men start turning their backs on barbershops and getting their hair cut at beauty salons? Barbershops were once a haven for men, even a place for socializing. "Change your wife, but never your barber or tailor."—Such a saying was once heard in conversations among gentlemen, indicating how indispensable they were. And yet.
Text by OPENERS
Which Hairs to Shave for a Youthful Look
There's the expression "well-groomed gentleman," but the root of appearing energetic and clean to others lies not in clothing, but in "grooming," and more specifically, in facial expression.
Mitsuru Yonekura, president and barber at Yonekura, one of Japan's leading long-established barbershops, states in his book "The Essence of Barbershops" (Kodansha):
"According to the Barber Act, 'barbering' is defined as 'grooming the appearance by methods such as trimming hair and shaving the face,' while the Beautician Act defines 'beautification' as 'making the appearance beautiful by methods such as permanent waves, hairstyling, and makeup.'"
Men's grooming is nothing more than grooming one's appearance. In fact, the human face, especially around the eyes and ears, is covered with countless fine hairs that are difficult to see. Simply shaving off these fine hairs once a month can significantly brighten the facial expression and give a more youthful impression. Because these fine hairs are so delicate, they are difficult to manage by amateurs, and even experienced barbers require skill.
Men's grooming consists of grooming by a barber and daily grooming by oneself. Before focusing on clothes and accessories, one should first focus on authentic grooming.
What Constitutes High-Quality Shaving Goods
Truefitt & Hill, a purveyor to the British Royal Family and the world's oldest barbershop with over 200 years of history in London. It remains a barbershop frequented by distinguished gentlemen, and its home care shaving products are cherished by gentlemen who understand the value of grooming. This has been true then as it is now.
It is authentic to use tools developed by barbers for daily grooming. Lies do not work in a relationship with a barber that can last for decades. These products are in a different league altogether from fickle items that repurpose skincare know-how derived from women's needs for men.
A shaving brush is traditionally made of super badger hair, and the weight and balance of a safety razor significantly affect the shave. Shaving creams and post-shave moisturizers are also developed by barbers, making them a trusted choice for men's skin. Once you try them, you'll be amazed at the difference. Brushing the face with a shaving brush enhances skin metabolism, and the rich, fine lather softens the beard, allowing for a close, safe shave that protects the skin. Finally, moisturize the skin with an aftershave balm. Repeating this process naturally leads to a clean and youthful impression. Opting for an electric razor because of "sensitive skin" is a major mistake. Those with sensitive skin should acquire the correct knowledge and insist on high-quality shaving goods.
The much-anticipated revival of Truefitt & Hill's Sandalwood line this winter has been a minor sensation among gentlemen. Debuting in response to fervent customer requests for "Sandalwood perfume and balm (moisturizer)," the new range is based on the brand's historical archives, yet condensed and refined with the modern elegance of today's London. It was met with a quiet but significant positive reception in London. This is the latest grooming product born from the pride of a long-established brand that has always pursued innovation while respecting tradition. Now, we wonder how it will be received in Japan.


