The Latest Creation, First Men's Fragrance in About 10 Years

The advertising visuals, shot by photographer Juergen Teller at New York's Mercer Hotel, convey "Marc Jacobs'" unique originality, youthful spirit, imaginative artistry, rebellious attitude, and a touch of irony and irreverence.

While actively engaged in social causes, such as the launch of T-shirts supporting the "Skin Cancer Prevention Campaign Charity" coinciding with the long-awaited opening of his flagship store in Aoyama on Saturday, December 4th, the humor and energy seen in "BANG" truly define Marc Jacobs as the hottest style icon of the moment.

The new men's fragrance, "BANG," a confident and sensual scent, is infused with the power of a peppery, woody, spicy aroma. It opens with three distinct, bursting peppercorns—black, pink, and white—creating an irresistibly masculine elegance with an exceptionally refined and novel blend.

The bottle design, a collaboration between Harry Allen and Marc Jacobs, makes a strong statement with its bold silver and black color scheme. The substantial glass bottle, featuring a faceted cut reminiscent of gemstone faceting, is encased front and back with a gleaming silver metal plate, creating a powerful and masculine impression through its contrast.

Coty Prestige Japan
Tel. 03-5413-1062