Achieving high UV protection and a comfortable feel

The medicated whitening milky lotion for daytime use in the Inner Whitening series features the unique whitening ingredient "Chamomile ET." It not only suppresses melanin production but also targets the melanocytes that produce melanin, protecting the skin from UV rays and maintaining its ability to stay radiant and fair. It also offers excellent hydration, making it a popular UV milky lotion that can be used regardless of the season. Now, its UV protection effect has been further enhanced. It is released as "Inner Whitening Protect Emulsion 50" with SPF50+ PA+++.

Achieving high UV protection was made possible by a unique emulsification technology that significantly reduces "micro-holes," the subtle gaps where UV rays can penetrate. This emulsification technology also reduces the amount of oil agents used in the process, simultaneously achieving a comfortable feel without greasiness or a white cast on the skin.

Furthermore, the new formula creates a "flat polymer layer" that evenly adheres a large amount of UV-blocking powder to the skin. This has resulted in a smooth texture without the powdery feel that was difficult to achieve with previous high-SPF formulations.

Its texture is fresh and the finish is light. It provides ample moisture, preventing dryness even after hours. And all this with SPF50+ PA+++ – a remarkable milky lotion. Est fans, and anyone who spends a lot of time outdoors, should definitely try it!

<Medicated Daytime Whitening Milky Lotion>
est Inner Whitening Protect Emulsion 50
SPF50+ PA+++ [Quasi-drug]
2 types in total (Type α, Type β)
Price | ¥7,350
Volume | 30mL

est
Tel. 03-5630-5040
www.est-net.jp/