Beauty
January 28, 2015
IN FIORE | Carefully selected botanical ingredients for a luminous gaze.
A Comprehensive Approach to Various Eye Area Concerns
Vivid Eyes, Powered by Select Botanical Ingredients
Organic skincare brand IN FIORE delves into the causes of puffiness, dark circles, sagging, and fine lines. On September 11 (Saturday), an eye serum that effectively addresses each specific concern will be released.
Text by Harumi SomeyaPhotos by Mizuho Takada
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Abundant Botanical Ingredients, Carefully Selected from Around the World
It's no exaggeration to say that the impression of one's eyes defines their overall appearance. Yet, because the skin around the eyes is extremely thin compared to other parts of the face, it is very delicate and prone to troubles. Furthermore, these troubles are frustratingly complex, involving a variety of intertwined factors.
While poor circulation and inflammation are common causes, puffiness and sagging, for instance, are partly due to the stagnation of waste products and the leakage of excess fluid. On the other hand, fine lines and dryness are triggered by the accumulation of oxidizing substances and a lack of moisture. Dark circles and dullness, meanwhile, are primarily caused by the deterioration of capillaries and pigmentation. In other words, the eye area is a complex zone where trying to fix one problem can exacerbate another; for example, trying to hide wrinkles might make puffiness more noticeable. This is where the new "Vis Creare" comes in. IN FIORE, a brand focused on results, proposes balanced eye care that considers all troubles comprehensively.
To meticulously care for each individual eye area concern, Vis Creare features carefully selected botanical ingredients from around the globe. In addition to the brand's signature moisturizing ingredients like Calendula and Sea Buckthorn, it is formulated with "Fucus Vesiculosus," a seaweed extract that improves circulation and promotes metabolism; "Ginkgo Biloba," an extract from ginkgo leaves that strengthens blood vessels; "Horse Chestnut Extract," which supports collagen and elastin production; "Turmeric" for melanin inhibition; and "Eyebright" for its anti-inflammatory properties.
For Refreshed, Firm, and Brighter-Looking Eyes
Thus, the "Gold Remedy" was born. Extracts and oils derived from plants that bear golden flowers and fruits release and attract positive energy. We tried it ourselves. The slightly viscous texture adheres well to the skin, spreading smoothly and absorbing refreshingly. The subtle cooling sensation is also palpable. When combined with a gentle massage after application, the eye area instantly appears more revitalized.
This eye serum, with its comprehensive approach of "draining, promoting, inhibiting, and replenishing," provides moisture and firmness, leading to refreshed, firm, and brighter-looking eyes. It's a welcome addition not only for IN FIORE fans but also for those who have been searching for the perfect eye care solution.

<Eye Serum>
Vis Creare
Price | ¥8,505
Volume | 15mL
Morning and night, after cleansing and toning, apply 1-2 drops from the dropper around each eye.
Maxima
Tel. 03-5454-7200
www.infiore.jp

