The factors that make men look older are changes in "odor and skin tone"!

With energy conservation measures required this summer, addressing body odor is essential etiquette. The three fragrance products in POLA's new men's care series, "Margence" (body wash, body mist, and eau de toilette), are the world's first cosmetics to incorporate the functional fragrance "Neutral®," which neutralizes unpleasant odors from sweat and sebum.

"Neutral®" is a novel functional fragrance, applying patented technology from the esteemed French fragrance manufacturer Robertet. It approaches the mechanism of body odor generation, bonding with odor components to emit a pleasant scent.

The fragrance series includes "Margence Quick Shower Gel," a body wash that requires no lathering and washes away odor-causing elements with a simple application and rinse. "Margence Medicated Deodorant Body Mist" is an easy-to-use spray type that effectively blocks odor through deodorization and neutralization. Simply spray an appropriate amount on areas of concern. "Margence Eau de Toilette" offers a refreshing and clean scent, a blend of citrus notes with a marine undertone.

Furthermore, the three skincare items launching in July (face wash, lotion, and sunscreen) also contain "Neutral®" and approach multiple aspects of men's skin physiology, addressing the decline in skin barrier function and responding to men's unique skin changes.

To commemorate the launch of the "Margence" series, POLA has registered the third Sunday in June, Father's Day, as "Ikemen Day"—celebrating "cool men" and "cool husbands." This initiative supports men's "vibrant lifestyles" and promotes the enhancement of men's aesthetic consciousness.

POLA Customer Service
0120-117111
http://www.pola.co.jp/