The “Perfume × Isetan” collaboration stage at Isetan Shinjuku | ISETAN
FASHION / WOMEN
March 24, 2015

The “Perfume × Isetan” collaboration stage at Isetan Shinjuku | ISETAN


ISETAN
An Unconventional Collaboration of "Digital x Fashion x Sound" Comes to Life


"Perfume x ISETAN" Collaboration Event Held


Perfume, celebrating their 10th anniversary and expanding their reach globally, are collaborating with Isetan Shinjuku Store, evolving as "the world's best fashion museum." The collaboration will take place at Isetan Shinjuku Store starting April 1st (Wed.). Fashion items of the moment, such as "Akane Utsunomiya" (Isetan Shinjuku Store Main Building 3F = Re-Style) worn by Perfume in the photo above, will also be available.

Text by KAJII Makoto (OPENERS)



The "Perfume x ISETAN" World Unfolds Across Each Floor of the Main Building


The music video (MV) for "Pick Me Up," Perfume's first single release of 2015, is themed around "Shopping Gravitation" and "The Mystery of Shinjuku (Sci-Fi)." The MV, which begins with scenes of the Perfume members being drawn into Isetan Shinjuku Store, is a must-see.




Focus on Fashion by Emerging Creators x Perfume


The MV for "Pick Me Up," titled "JAPAN NEW POWER," features the three members wearing outfits and accessories by emerging creators curated by Isetan Shinjuku Store. In addition to exhibiting and selling some of the outfits and accessories that appear in the MV, a selection of costumes previously worn by Perfume will also be on display.

Furthermore, high heels, a symbol of Perfume, have been produced by Perfume x ISETAN under the members' supervision. The "Perfume Dance Heel" also appears in the MV.

ISETAN | Perfume

ISETAN | Perfume

ISETAN | Perfume


Introducing a New Way to Enjoy ISETAN: The "Pick Me Up MAP"


A "Pick Me Up MAP" has been created, featuring each Perfume member's favorite shopping areas and spots within Isetan Shinjuku Store. It introduces a new way to enjoy ISETAN, and a stamp rally will also be held concurrently.

On ISETAN PARK net (http://isetanparknet.com/), a special interview with the three members will also be published (scheduled for upload on March 30th), so be sure to check it out!

Perfume x ISETAN "Pick Me Up"
Event Period | April 1st (Wed.) - 14th (Tue.)
*Accessories until April 7th (Tue.)
Venue | Isetan Shinjuku Store Main Building 3F = West Park / Mode Kaihouku
Main Building 2F = Ladies' Shoes
Main Building 1F = Accessories / Promotion Space
*Shihura, Talkative, Moko Kobayashi will be available for order-based sales during the period.

Isetan Shinjuku Store
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General)
http://www.isetan.co.jp/