Seiko Boutique is holding the "Have A Great Year! Grand Seiko Winter Campaign" from Friday, November 12, 2021. Along with the details, we will reintroduce the appeal of "Seiko Boutique."

"Seiko Boutique" is a specialty store that brings together Seiko's main global collections, such as "Grand Seiko," "Seiko Prospex," "Seiko Presage," and "Seiko Astron." Knowledgeable expert staff not only gently support your watch selection but also transform the purchase experience into blissful joy in a space that conveys the unique brand worldviews.

Of course, "Seiko Boutique" warmly welcomes users in the consideration stage. Therefore, do not hesitate to visit the store and ask the staff any questions you may have. We recommend actively trying on the actual watches to feel them on your wrist. This is also the mission of a manufacturer-direct store to foster future brand fans.

Furthermore, the benefits of purchasing at "Seiko Boutique" are not to be overlooked. When you purchase a Grand Seiko at "Seiko Boutique," you receive a support benefit of ¥25,000 for your first complete service overhaul. This complete service is aftercare that includes internal repairs and overhaul, as well as polishing the surface of the metal case and bracelet. While deep dents and scratches may not be entirely removed, this service is highly praised for restoring the watch's brilliance. Above all, as it is a service performed by the manufacturer itself, it offers unparalleled peace of mind when entrusting your precious watch.

Additionally, starting November 12, 2021 (Friday), the "Have A Great Year! Grand Seiko Winter Campaign" will launch at four participating Seiko Boutique locations. During the campaign period until the end of 2021, customers who purchase a Grand Seiko at a participating "Seiko Boutique" will receive a personalized watch stand with engraved text as a gift.

Made from domestic maple wood, this warm watch stand, with its natural wood grain, is a high-quality piece befitting Grand Seiko. Engraving is possible on the side. The sense of pride in displaying your purchased Grand Seiko on this unique, personalized watch stand must be exceptional. The watch stand will be sent to your designated address approximately two months after ordering.

Now, we would like to introduce models that you should definitely try on when you visit "Seiko Boutique." First is the new "SBGA445," released just on Saturday, November 6, 2021. This model expresses the subtle changes of Japanese seasons on its dial and is based on the "62GS Modern Design Model," a contemporary reinterpretation of the "62GS," Grand Seiko's first automatic mechanical watch released in 1967.

The delicately textured, light gray dial evokes the scenery of "deep snow" after the solar term "Daisetsu" (Major Snow) has passed, with snow falling silently. The movement is the Caliber 9R65 Spring Drive, assembled with the skilled craftsmanship of "Seiko's Master Craftsmen" at the "Shiojiri Time Grandmaster Workshop." The smooth sweep of the second hand evokes the serene and majestic winter landscape of Shinshu.

Next, we would like to introduce a popular model from the Grand Seiko Sport Collection. This is a classic model equipped with a GMT function on the "Caliber 9F," developed with the aim of creating the ultimate quartz movement. Its popularity stems from its authentic sports design and the slim case, made possible by quartz technology, allowing for a smart and comfortable wear.

The red GMT hand, which stands out against the navy dial, evokes the sunrise over the Shinshu mountains. The case design is simple yet combines a sense of depth with a slim profile, creating a comfortable wearing experience. Furthermore, the adoption of a screw-lock crown ensures high airtightness and water resistance, providing durability for tough use.

"Seiko Boutique" offers a wide selection of Grand Seiko models, from the latest releases to popular classic models. To experience various models firsthand, visiting a specialty store is highly recommended.

Furthermore, for those who cannot find the time to visit a store or for whom a boutique is not conveniently located, "Seiko Boutique" offers a remote service called "Online Concierge Shopping Consultation." Purchases made through this "Online Concierge Shopping Consultation" service include free shipping. You can apply by filling out a simple questionnaire via the link below to make a reservation.

Have A Great Year! Grand Seiko Winter Campaign

Participating Stores | 4 Seiko Boutique locations (Ginza Six, Grand Front Osaka, Kyoto Shijo, WITH HARAJUKU)
Gift Conditions | Purchase a Grand Seiko at a Seiko Boutique during the campaign period
Campaign Period | Friday, November 12, 2021 - Friday, December 31, 2021
Estimated Gift Shipping | Approximately 2 months after watch purchase
*For inquiries about the campaign, please contact your nearest Seiko Boutique.