Zenith Chrono El Primero Customized by Bamford | BAMFORD WATCH DEPARTMENT

BAMFORD WATCH DEPARTMENT

An Alternative Model of the ZENITH “CHRONO EL PRIMERO” by the World's Only Authorized Custom Maker Recognized by LVMH

Bamford Watch Department, a British custom watchmaker, has customized the design based on Zenith's "Chrono El Primero." It will be released in Japan through the Principe Privé Omotesando store and the official online store.

Text by YANAKA Tomomi

Bamford's Signature Aqua Blue on the Dial

Bamford Watch Department is known as the world's only official custom maker for LVMH Group brands ZENITH, TAG HEUER, and BVLGARI.

Originally a British fashion brand, Bamford spun off its watch division as Bamford Watch Department in 2003. To date, they have released items in collaboration with famous brands, musicians, and more, characterized by playful colorways added to original designs.

The custom item released this time is based on the "Chrono El Primero," a signature model of ZENITH. Featuring a dial design with the ZENITH and Bamford logos, it is primarily in Bamford's signature aqua blue. Paired with a case finished in military-grade titanium black coating, it has been elevated into an iconic model.