Seiko Watch has opened the "SEIKO Dream Square Online Store." This site allows customers to purchase limited editions exclusive to the Ginza area and models only available at Seiko Boutiques. An online concierge service, where staff assist with watch selection, has also launched concurrently.

The online store for "SEIKO Dream Square," which is celebrating its second anniversary in Ginza, the birthplace of Seiko, has opened. Customers can now purchase limited-edition models, only available at select Ginza-area retailers, and Seiko Boutique exclusive models without visiting a store.

Additionally, an online concierge service has been launched, connecting customers with knowledgeable staff at the SEIKO Dream Square store via online video calls to assist with watch selection.Official WebsiteCustomers can make advance reservations through the official website to discuss desired watches via video call, and also consult about the watch's features, operation, and after-sales service.

Watches purchased online will have their wrist sizes adjusted and will be shipped with the same furoshiki (wrapping cloth) or tenugui (hand towel) or ribbon packaging as in the physical store. To commemorate the opening of this online store, customers will receive a limited-quantity smartphone ring featuring the SEIKO Dream Square's signature lattice pattern as a gift.