An Enduring Icon Reimagined: The BVLGARI Aluminium

BVLGARI

An Enduring Icon Reimagined: The BVLGARI Aluminium

First released by Bulgari in 1998, the iconic "Bulgari Aluminium" has been reborn in 2020 as a new model, sportier and more modern, thanks to the manufacture's proven technical expertise.

Text by Sayaka Ozaki | Edit by Takashi Tsuchida

A Masterpiece in Watchmaking History, Defined by Timeless Design and Innovative Materials

The new "Bulgari Aluminium" for 2020 is a sporty and modern watch that inherits the design codes of the iconic first-generation model released by Bulgari in 1998, with added refinement. Back in 1998, Bulgari, known as a high jeweler involved in the luxury business, brought innovation to the watchmaking world by creating a modern timepiece that unconventionally used aluminum and rubber as watch materials, combining them with black and white in a highly graphic manner.

The Enduring Icon Returns: The Bulgari Aluminium

The first-generation model released in 1998 (not for sale)

The design of the new "Bulgari Aluminium" has evolved, with revised lug shapes to match the new case size, improving the wearing comfort. Furthermore, the quartz movement has been replaced by an automatic mechanical movement, a significant advancement made possible by Bulgari's current manufacturing capabilities. The aluminum alloy used for the case is now more durable, and the rubber on the bezel has also been improved.

The "Bulgari Aluminium" is an unexpected watch that emphasizes a pure and cool style achieved through solid expertise, and this new unisex model fully expresses Bulgari's Italian sense of sportiness.

Antoine Pin, Managing Director of Bulgari's Watch Division, commented: "A masterpiece captivates its audience from the moment of its creation and never fades. The 'Bulgari Aluminium' is a design masterpiece, a milestone in the history of watchmaking with its distinctive design and combination of industrial materials. After dedicating many years to growing the 'Octo' collection, bringing the 'Bulgari Aluminium' back into the spotlight brings us great pride and satisfaction."

This watch speaks a universal language that transcends gender, age, trends, eras, social status, and individual style, living vibrantly in watchmaking history, unbound by the passage of time.