Introducing the urban "BR 05 CHRONO" with a chronograph function | Bell & Ross
WATCH & JEWELRY / WATCH NEWS
November 27, 2020

Introducing the urban "BR 05 CHRONO" with a chronograph function | Bell & Ross

Bell & Ross

A striking new design with a seamlessly integrated case and bracelet, and a dial of bold geometric patterns.

Bell & Ross, a watch brand symbolized by its iconic square models inspired by aviation instruments. Two new models, the "BR 05 CHRONO BLACK STEEL" and two "BR 05 CHRONO BLUE STEEL," have been added to its "BR 05" collection, designed to fit an urban lifestyle, now equipped with a chronograph movement.

Text by OZAKI Sayaka | Edit by TSUCHIDA Takashi

Minimalist design ensures legibility while exuding urban sophistication.

Bell & Ross's new iconic collection, "BR 05," welcomes the "BR 05 CHRONO BLACK STEEL" and "BR 05 CHRONO BLUE STEEL," tailored for urban lifestyles. The dials come in jet black or blue, available with an integrated stainless steel bracelet or a rubber strap.
The 42mm stainless steel case embodies the brand's identity with a form combining basic square and round geometric shapes. The flat case surfaces feature satin and polished finishes, with polished edges accentuating the watch's volume. This meticulously finished, sculpturally captivating instrument exudes strength and elegance, projecting a refined individuality.
The new "BR 05 CHRONO" is characterized by a unified form, as if the case and bracelet are seamlessly connected. The bracelet's shape is meticulously calculated to fit any wrist. In line with the concept of integration with the bracelet, the pushers, crown guard, and crown are designed to blend perfectly with the case's volume.
Another key feature is its high legibility. The round dial is adorned with two counters with rounded corners (a 30-minute counter at 9 o'clock and small seconds at 3 o'clock), presenting a neo-retro yet contemporary design.
Regarding this model, Bruno Belamich, the brand's Creative Director, stated, "The case and bracelet are a single unit. This type of design can be traced back to the 70s, but when Bell & Ross takes it on, impressive and modern geometric figures are brought to life."
This timepiece is a chronograph watch that faithfully upholds Bell & Ross's principles of legibility, functionality, reliability, and high precision, which have solidified its position, merging sophisticated technology with an urban aesthetic.
Introducing the urban "BR 05 Chrono" with a chronograph function | Bell & Ross
Introducing the urban "BR 05 Chrono" with a chronograph function | Bell & Ross
Introducing the urban "BR 05 Chrono" with a chronograph function | Bell & Ross
Introducing the urban "BR 05 Chrono" with a chronograph function | Bell & Ross

BR 05 CHRONO BLACK STEEL

  • Ref. | BR05C-BL-ST/SST, BR05C-BL-ST/SRB
  • Movement | Self-winding (Calibre BR-CAL.301.)
  • Functions | Hours, minutes, small seconds at 3 o'clock, date, chronograph: 30-minute counter at 9 o'clock, central chronograph seconds
  • Case Material | Stainless steel (polished/satin finish)
  • Case Diameter | 42 mm
  • Strap Material | Stainless steel (polished & brushed finish / BR05C-BL-ST/SST), black rubber (BR05C-BL-ST/SRB)
  • Water Resistance | 10 bar
  • Price | ¥730,000 (BR05C-BL-ST/SST), ¥630,000 (BR05C-BL-ST/SRB) *excluding tax
Introducing the urban "BR 05 Chrono" with a chronograph function | Bell & Ross
Introducing the urban "BR 05 Chrono" with a chronograph function | Bell & Ross
Introducing the urban "BR 05 Chrono" with a chronograph function | Bell & Ross
Introducing the urban "BR 05 Chrono" with a chronograph function | Bell & Ross

BR 05 CHRONO BLUE STEEL

  • Ref. | BR05C-BU-ST/SST, BR05C-BL-ST/SRB
  • Movement | Self-winding (Calibre BR-CAL.301.)
  • Functions | Hours, minutes, small seconds at 3 o'clock, date, chronograph: 30-minute counter at 9 o'clock, central chronograph seconds
  • Case Material | Stainless steel (polished/satin finish)
  • Case Diameter | 42 mm
  • Strap Material | Stainless steel (polished & brushed finish / BR05C-BL-ST/SST), black rubber (BR05C-BL-ST/SRB)
  • Water Resistance | 10 bar
  • Price | ¥730,000 (BR05C-BU-ST/SST), ¥630,000 (BR05C-BL-ST/SRB) *excluding tax
Inquiries

Bell & Ross Japan
Tel. 03-5977-7759
http://www.bellross.com

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