New additions have arrived for Cartier's popular "Tank Française" watch. Alongside the worldwide launch, a global campaign has also commenced, releasing a campaign film featuring a star-studded cast.

Introduced in 1996 as a new model in the "Tank" collection, the "Tank Française" is a masterpiece renowned for its innovative design, featuring a metal bracelet seamlessly integrated with the case, exuding an elegant and sophisticated charm.

The new additions to the collection feature steel and yellow gold models, as well as diamond models, which enhance the strength of the distinctive silhouette through a novel approach, both aesthetically and ergonomically.

Regarding the new collection, Marie-Laure Cérède, Cartier's Jewelry and Watchmaking Creation Director, commented: "The creative philosophy behind the new "Tank Française" is to capture the fundamental form of the watch, simplify its essential lines, and strip away all ornamentation to return to the origin of the legend, much like discovering a beautifully cut gem from its rough state."

Furthermore, the global campaign launched concurrently unveils a campaign film for the evolved "Tank Française."

Directed by Guy Ritchie, the film stars Rami Malek, one of the most prominent actors of his generation, and Catherine Deneuve, a legendary figure in French cinema and style. Set against the backdrop of Paris, the movie tells a story of serendipitous encounters and illusions brought about by fate, as the two individuals cross paths in various eras while crossing the Pont Alexandre III.

For a life partner to share your time with, consider the timelessly radiant "Tank Française." We highly recommend watching the short film.