WATCH & JEWELRY /
WATCH NEWS
January 20, 2025
The Timex signature "TV dial," as it's known, is revived for today.
TIMEX | Timex Reissue 1983 Automatic
American watch brand Timex has unveiled the "Reissue 1983 Automatic," a faithful recreation of a masterpiece dress watch released in 1983. Known for its design reminiscent of retro CRT televisions, this model has been affectionately called the "TV dial" and cherished by watch enthusiasts.
Text by Kosaku Waseda
Captivated by its 80s-infused aesthetic
The 1980s was an era of rapid change in fashion and culture, fueled by Japan's economic growth and the dawn of the bubble economy. The Timex "Reissue 1983 Automatic" faithfully reproduces the automatic three-hand model that was popular during that time. Furthermore, it embodies the concept of "universal design" advocated in America around the same period, harmoniously blending usability and design.
The 1983 Timex catalog in its home country introduced this model as a dress watch, and its elegant design was beloved by many, reflecting the culture of the time.
The standout design feature of this piece is undoubtedly its modified square face, modeled after a CRT television. The case, with its gentle curves, offers an elegant and calm impression that still feels fresh today. The simple silver-toned color scheme and the slightly rounded box-shaped crystal create a classic yet sophisticated atmosphere.
The case size, a compact 34mm, is also a key appeal, aligning with the global trend towards smaller watch diameters. Despite being designed over 40 years ago, it possesses a modern, sophisticated aura, striking a perfect balance between nostalgia and novelty.
The case and the center links of the bracelet feature a hairline finish, creating a cohesive look. Meanwhile, the sides of the bracelet are polished to a mirror finish, adding a sharp contrast. This interplay between hairline and polished surfaces creates a refined dynamism across the entire watch.
The dial also sports a hairline finish, adding subtle nuance to the silver tone. A small date window at the 3 o'clock position further enhances the retro feel.
This model features an expansion-style bracelet for easy on and off. It also incorporates a "Perfect Fit" mechanism, allowing for tool-free adjustment of links to ensure a precise fit on the wrist.
The movement has been upgraded to a modern Japanese automatic caliber, enhancing accuracy and durability. While retaining its retro appearance, it offers contemporary practicality.
Designed in the 1980s, this watch reflects the culture and values of Japan and America at the time, and continues to exude its charm today. With its modern practicality, the "Reissue 1983 Automatic" is not merely a nostalgic piece but a timepiece with timeless appeal that transcends eras.
Reissue 1983 Automatic
Movement | Automatic
Case Diameter | 34mm
Case Thickness | 12mm
Case Material | Stainless steel case & expansion bracelet
Water Resistance | 50m
Price | ¥42,900
Movement | Automatic
Case Diameter | 34mm
Case Thickness | 12mm
Case Material | Stainless steel case & expansion bracelet
Water Resistance | 50m
Price | ¥42,900
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