Yoshinori Muto x "SEIKO Brightz" Contract Press Conference Held

On February 23, 2015, Seiko Watch Corporation announced its contract with FC Tokyo forward Yoshinori Muto as the new advertising ambassador for its flagship men's brand, "SEIKO Brightz." A press conference to commemorate the "SEIKO Brightz New Ambassador Contract" was held at the Wako Main Building in Ginza, Tokyo.

"Brightz" is a coined word combining "BRIGHT" (intelligent and shining) with "Z" (pursuit, to continue to exist). In recent years, as discerning tastes for "things" that enrich individual lifestyles have grown, this brand embodies Seiko's pursuit of "innovation and sophistication." Muto's fresh and ambitious character aligns perfectly with the image of "SEIKO Brightz," which, through advanced technology, pursues "comfort as a watch" for next-generation leaders with strong aspirations.