BVLGARI | Sting Joins Bulgari's Latest Charity Initiative!

BVLGARI

Sting Joins Save the Children Support Initiative

Last yearBVLGARImarked the brand's 125th anniversary with the launch of a support campaign for the international aid organization "Save the Children." While numerous renowned celebrities have lent their support, Sting has now joined the ranks, appearing in new portrait visuals.

Hope for Children's Future.
Celebrities Embracing BVLGARI's Vision

BVLGARI launched "Rewrite the Future," a project commemorating its 125th anniversary last year. This charity campaign aims to provide educational opportunities to 8 million children in conflict zones. To date, it has supported 6 million children worldwide through initiatives such as school reconstruction, distribution of educational materials, and protection from abuse and exploitation. BVLGARI has donated $9 million (approximately ¥837 million as of December 2009) to this campaign. Initially planned for 2009, the project will continue into 2010 following the wishes of the BVLGARI family.

Silver ring for the campaign, ¥39,900 each

Also in silver. Pendant. ¥39,900

Isabella Rossellini, Ronaldinho, Patricia Field, Julianne Moore... Since the campaign's inception last year, a host of celebrities have supported the initiative and collaborated pro bono. Now, Sting has joined them.

Here we present celebrity portraits, photographed pro bono by Italian photographer Fabrizio Ferri.

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