WATCH & JEWELRY /
WATCH NEWS
December 25, 2014
The New "Lucia" Collection is Born | BVLGARI
BVLGARI
Introducing the new Lucea Collection, imbued with the power of light.
Paying homage to the sundials discovered in ancient Rome that marked the passage of time, Bulgari introduces Lucea, a new collection of ladies' watches focused on light.
Text by Minako NOGUCHI
A New Collection Merging High Jewelry Aesthetics with Functionality
This year marks Bulgari's 130th anniversary. Throughout its history, the brand has created numerous beautiful pieces and earned a reputation as a "magician of colors." Bulgari began designing watches in 1940 and, by the 1990s, was crafting complex timepieces, solidifying its position as a significant brand in the watchmaking world.
Bulgari's ladies' watches fuse the aesthetic sensibilities of a high jeweler with exceptional technical prowess. The new Lucea collection, with its luxurious and modern style, is capturing the attention of discerning women.
The design concept behind the new Lucea collection is "light." The elegantly rounded case possesses a luster that seems to capture the light which has empowered life and love for centuries, radiating a halo-like brilliance. Its understated classical beauty harbors a contemporary elegance, reflecting the modern woman who lives with grace, embodying both femininity and strength.
The Lucea collection offers a total of 13 models. From the popular classic stainless steel models to a combination of pink gold and stainless steel that enhances the skin tone, and luxurious 18K pink gold models adorned with sparkling diamonds. You are sure to find a piece that radiates your unique "light."





