An Expression of Everlasting Proof

Inspired by the millennium, the dawn of a new era, "B.zero1" made its global debut in 1999 and has since enjoyed immense popularity. The newly produced advertising campaign is a revival of the campaign shot by renowned Italian photographer Fabrizio Ferri in 2000.

Inheriting the concept of the time, which expressed respect for Bulgari's bold creativity and a departure from previous campaigns focused on colored gemstones, the new campaign features hands with strong colors against a jet-black background. The tightly clenched hands perfectly capture the ring's allure as a design of exquisite beauty, a signature ring with unisex appeal, its suppleness, and its assertion of the Bulgari style.



"B.zero1" is meticulously crafted one by one in workshops in northern Italy, a region with a long-standing jewelry tradition. The "tubogas" technique, inspired by metal gas tubing and developed in the late 19th century, was revived in the 1970s and is incorporated into the parts of "B.zero1" (the spiral motif on the sides of the band). This technique, which expresses the fusion of past and future, became a symbol of the "Bulgari style" in the 1960s.



With its renewed visuals, "B.zero1" has become an indispensable icon of enduring jewelry, essential to the brand's narrative. This year, a new addition to the collection is a four-band ring in pink gold. Its timeless appeal makes it an ideal gift. We highly recommend it as a Christmas present for someone special.

Bulgari Japan
Tel. 03-6362-0100
http://jp.bulgari.com/browse/flash/bzero1collection