Wearing the Messi Signature Model, the Royal Oak Chronograph Leo Messi

The latest installment in Audemars Piguet's video series featuring its global ambassadors stars Lionel Messi. The previous two films featured tennis world number one Novak Djokovic and motorsport legend Michael Schumacher, who spoke about the turning points that led them to their professional careers.

FC Barcelona's star forward, football icon Lionel Messi, left his native Argentina at age 13 to cross the Atlantic and join F.C. Barcelona's U-14 team. Through diligent effort and a fervent passion for football, he achieved remarkable growth year after year. In 2004, at just 17 years old, he joined the prestigious first team, becoming the youngest player in the club's history to score a goal.

The turning point in his career came during the 2008-2009 season. He took over the number 10 jersey from the departing Ronaldinho and began to lead the team. This marked the beginning of his journey to becoming the "fantasista" Messi, winning the Ballon d'Or for an unprecedented four consecutive years and leading F.C. Barcelona to six league titles, including last season, making him the club's all-time top scorer.



In the video, Messi is seen wearing his signature model,The Royal Oak Chronograph Leo Messi, also offered at a Sotheby's charity auctiona pink gold and tantalum model. He speaks of his passion for football and his constant drive to push himself and his team towards higher goals, embodying Audemars Piguet's brand philosophy: "To break the rules, you must first master them."

The turning points Messi has navigated. The talent that blossomed through vision and dedicated effort. "Defining Moments" reveals how Messi became a living legend at the pinnacle of world football and underscores the importance of having the power to break conventions.




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