Style-Conscious Items for the Modern Girl

Mademoiselle Chanel consistently created styles that highlighted feminine charm through masculine elements, drawing inspiration from her own boyfriend's lifestyle, values, and fashion.

Now, the "Boyfriend" watch, characterized by its octagonal case inspired by her spirit and the traditional Chanel N°5 perfume, incorporates tweed—a material Mademoiselle encountered in menswear during her time in Britain and which has now become a Chanel icon—into its design.

The 2019 new "Boyfriend Neo Tweed" is a limited edition model featuring tweed on the dial, distinguished by its glossy alligator strap that enhances feminine radiance. Available in small and medium sizes, each is released in a limited edition of 1,000 pieces worldwide.

Meanwhile, the "Boyfriend Tweeedy Strap" utilizes the maison's signature tweed fabric for its strap, complemented by a leather lining on the underside for comfortable wear.