Bitcoin Elements Incorporated into Dial Design

Hublot, guided by its motto of being "First," "Different," and "Unique," continues to break new ground. This year, the brand opened its first-ever "Digital Boutique" on New York's Fifth Avenue, enabling customers worldwide to interact with staff and make purchases via video call.

Hublot's latest endeavor is its foray into blockchain technology. In collaboration with OSL, a leading digital asset brokerage in Asia, the brand has announced a limited-edition model to celebrate the 10th anniversary of the innovative digital currency, Bitcoin, which can only be purchased with Bitcoin.

Echoing Bitcoin's maximum supply of 21 million coins, this limited edition of 210 pieces features the "Big Bang's" signature industrial design, infused with Bitcoin elements. Each watch case is also engraved with a unique certification representing a transaction approval number.

Purchases can be made through a dedicated page on the Hublot official website. Model details will be announced in November, with deliveries to customers beginning in early 2019.