World's No. 1 shoe lounge "Brift H" produces a SEIKO Brightz model.

SEIKO

Reflecting the World of "Brift H"
A Dial Design That Evokes Classical Elegance

The "Seiko Brightz" Limited Edition Model is Here. This is a special model produced by "Brift H," the world's number one shoe lounge, helmed by master shoe shiner Yuya Hasegawa.

Text by YANAKA Tomomi

A Special Strap Supervised by a Leather Specialist Adds to the Appeal

The "Seiko Brightz" series is characterized by Seiko's signature performance and a simple, sophisticated design. The name combines "BRIGHT," meaning "intelligent and shining," with "Z," the last letter of the alphabet, signifying "pursuit and continuity."

The latest release from the "Seiko Brightz" series is a collaboration model with "Brift H." "Brift H" is the shoe lounge established by Yuya Hasegawa, who won the first "World Shoe Shining Competition" held in London this May. With its atmosphere of polishing shoes over a counter like a bar, and the exceptional craftsmanship of Hasegawa and his team, it captivates many.

The limited model, reflecting the world of "Brift H," features newly designed hour markers and hands inspired by diamond motifs. The city codes on the dial ring are rendered in a script font, creating an elegant and classical ambiance.

The strap is made of "sharkskin," an exotic leather that has gained popularity in recent years for shoes and small leather goods. Its unique texture, durability, and water resistance are highlighted, with a seamless "conceal finish" on the underside, similar to the soles of high-end dress shoes. The special case, designed to resemble a shoe care box, is also noteworthy.

Available in two colors, silver and pink gold. Each is limited to a production of 700 units.

Seiko Brightz Brift H Produce Limited Model

Movement: Quartz with radio-controlled reception (compatible with 5 areas worldwide)
Case Material: Titanium (Left: DiaShield, Right: Pink Gold-colored hard coating)
Case Diameter: 43.2mm
Water Resistance: 10 bar
Price: ¥130,000 (excluding tax)
Units Sold: 700 each

Inquiries

Seiko Watch Customer Service Center

0120-061-012

https://www.seiko-watch.co.jp