BVLGARI Introduces Vibrant Yellow to the Bulgari "Diagono Magnesium" Collection
WATCH & JEWELRY / WATCH NEWS
June 27, 2017

BVLGARI Introduces Vibrant Yellow to the Bulgari "Diagono Magnesium" Collection


BVLGARI


A Sporty Yet Elegant Timepiece


Bulgari has introduced a vibrant yellow to its "Diagono Magnesium" collection. Innovative black
material creates a striking contrast with the yellow dial and lugs.

Text by WASEDA Kosaku (OPENERS)





Where Modern Technology Meets Heritage


The "Diagono" collection draws inspiration from the Discobolus of Myron. Its name originates from the ancient Greek word "agon" (meaning competition or efficiency), suggesting that appropriate poise in accordance with the rules of sport brings elegance.

Launched in 2015, the "Diagono Magnesium" features a case crafted from high-tech materials such as magnesium, PEEK, and ceramic. The dial and lugs utilize a new material, motor rack, developed with inspiration from car racing. This model masterfully balances modernity and elegance through technology.

This season, a new yellow hue joins the collection. The dial and lugs are adorned with yellow motor rack, creating a finish that is both pop and modern in contrast to the case.

The "Diagono Magnesium" is a timepiece that pays homage to both the precision of Swiss watchmaking and the distinctive aesthetic sensibility of Italy.

Diagono Magnesium
Case Material | Magnesium, Ceramic, PEEK
Strap Material | Rubber
Price | ¥465,000 (excluding tax)


Inquiries


Bulgari Japan


Tel. 03-6362-0100


http://www.bulgari.com/ja-jp/










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