WATCH & JEWELRY /
WATCH NEWS
November 18, 2016
CITIZEN xC Celebrates 20th Anniversary with Special Event
CITIZEN
CITIZEN xC 20th Anniversary Cafe: "The Time of Beginnings"
For two days only, November 25th (Fri) and 26th (Sat), 2016, CITIZEN will open "CITIZEN xC 20th Anniversary Cafe: The Time of Beginnings" to commemorate the 20th anniversary of its ladies' watch brand, xC.
Text by Kosaku Waseda (OPENERS)
Preserved Flower Traffic Advertisements Also Featured
CITIZEN's xC is a watch series designed for working women in their 20s and 30s, centered around the themes of elegance, quality, and sophistication. It fuses refined design with functionality, such as Eco-Drive, which eliminates the need for regular battery changes, and radio-controlled watches that do not require time or calendar adjustments.
To celebrate the 20th anniversary of xC, "CITIZEN xC 20th Anniversary Cafe: The Time of Beginnings" will be open. This is a special two-day event where visitors can see, touch, and experience xC.
Visitors can try on the latest models and limited editions of Eco-Drive radio-controlled watches, including the new "Sakura Pink" color. They can also take commemorative photos against a flower wall, similar to the autumn/winter 2016 advertising visuals featuring actress Keiko Kitagawa, who serves as the brand's image character. Additionally, a special cake and cafe latte inspired by the new color will be available. Visitors wearing xC watches will also receive a pink flower as a gift, on a first-come, first-served basis.
To further enhance this event, a "preserved flower traffic advertisement" will be displayed at Tokyo Metro Omotesando Station from November 14th (Mon) to 20th (Sun), 2016. A beautiful wall advertisement will appear directly opposite the Aoyama Gakuin University exit at Omotesando Station.
CITIZEN xC 20th Anniversary Cafe: "The Time of Beginnings"
Dates | November 25th (Fri), 26th (Sat), 2016
Hours | 9:00 AM - 11:00 PM (Last Order 10:00 PM)
Venue | ECO FARM CAFE 632
1F, Piazza Annex, 6-32-10 Jingumae, Shibuya-ku, Tokyo
*Admission to the exhibition space is free. Regular cafe services will also be available.
Watches will not be sold at this event.
Inquiries
The Time of Beginnings
http://citizen.jp/xc/special/story/event.html