To celebrate the launch of the "Pierre Arpels" collection, which embodies the philosophy of the Van Cleef & Arpels maison, a watch salon will open for the first time in the world in Aoyama for two days only, September 8th (Saturday) and 9th (Sunday). The salon's interior, themed "Secret Elegance," will create a refined space that perfectly harmonizes with the maison's watch collections, offering a comfortable environment with services such as champagne.

At the salon, visitors can leisurely admire not only the "Pierre Arpels" collection but also ladies' watch collections like "Alhambra" and "Charms." Additionally, the "Poetic Complications," born in 2006 and expressing poetic worlds through intricate craftsmanship, will be showcased. This includes romantic collections that have received acclaim, such as "Lady Arpels Fairy of the Night," where a diamond fairy indicates the time with her magic wand and wings; "Midnight in Paris," which shows the precise position of stars in the Paris night sky from anywhere in the world; and "Pont des Amoureux," depicting lovers kissing on a bridge over the Seine at midnight.