A coquettish take on luxury models | SHELLMAN
SHELLMAN | Shellman
A Coquettish Luxury Model
Antique watches that elegantly adorn the wrist. Their gorgeous and unique expressions convey the aesthetics of the artisans of the time. This time, we present a lineup of beautiful models filled with creativity that will melt the hearts of adult women. Adorn yourself with these ladylike treasures and make special moments your own.
Photographs by TANABE EriText by NOGUCHI MinakoStyling by 0718
Elegance-Infused Hunter Case Watches
From the late 19th to the early 20th century, hunter case watches, which covered the dial with a luxurious lid, were favored by royal and aristocratic women. It is said that the elegant demeanor of subtly checking the time while wearing it as a piece of jewelry was a refinement of noble women of that era.
In the 1950s, the watch brand Omega won an Oscar at an international diamond design contest held by De Beers. This event drew attention to gorgeous hunter case watches adorned with diamonds, captivating the hearts of aesthetically-minded women.
These graceful hunter case models are full of the brilliance of jewelry, bringing a glamorous presence to the wrist. When the lid is opened, a small dial discreetly appears, and its demureness, combined with its luxurious face, accentuates femininity. They will elegantly enhance your wrist on dressed-up occasions.
The Epitome of Romanticism: Dress Bracelet Watches
In the late 19th century, when wristwatches first appeared, women's wristwatches held high value as jewelry and were symbols of status for ladies. These luxurious pieces were created with a level of craftsmanship unattainable by modern watches, and many featured original designs brimming with the artisans' skill.
Evolving with the trends of the times and technological advancements, women's watches continued to refine their beauty. In the 1950s, further aesthetic sensibilities were infused into bracelets. Many brands pursued unique materials and meticulous techniques, bringing an emotional radiance to women's wrists with their impactful styles.
For example, the delicate and refined appearance of pearls, the loveliness of a ribbon tied loosely, or the luxurious weight of shimmering gold. Each, when worn on the wrist, exudes a breathtaking romantic beauty. We invite you to savor these dress bracelet watches that combine delicacy with boldness.
Design Case Watches That Delicately Reflect Individuality
The Art Deco design style, popular in the 1920s, had a significant impact on women's watches. Rectangular cases with linear forms were particularly popular, and the exceptionally fine engraving on the case edges and sides captivated the hearts of women at the time.
In the 1930s to 1950s, case designs became more varied, charming with unique faces such as oval, cushion, and drop shapes. Furthermore, gorgeous models adorned with sparkling diamonds and other gemstones were created, enveloping the women who wore them in a sense of exhilaration.
These exquisite cases with intricate carvings, or models where the case itself forms an elegant design, carry nobility and lightness, gracefully adorning the wrist. Their moderate brilliance, which also matches casual attire, embodies a sophisticated, adult femininity in everyday scenes.

Shellman Aoyama
Opening Hours | 11:00 - 19:30
Closed Wednesdays
1F Omotesando Sankei Building, 3-6-16 Kita-Aoyama, Minato-ku, Tokyo
Tel. 03-5466-3786

Ginza Barneys
New York Store
Opening Hours | 11:00 - 20:00, 11:00 - 20:30 (Fridays and Saturdays only)
Irregular Holidays
1F Watch Corner, Barneys New York Ginza Store, 6-8-7 Ginza, Chuo-ku, Tokyo
Tel. 03-3289-8989

Shinjuku Barneys
New York Store
Opening Hours | 11:00 - 20:00, 11:00 - 20:30 (Fridays and Saturdays only)
Irregular Holidays
1F Watch Corner, Barneys New York Shinjuku Store, 3-18-5 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3354-7365

Shinjuku Isetan Main Store
Opening Hours | 10:30 - 20:00
Irregular Holidays
3F West Park, Isetan Shinjuku Main Building, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-6273-2335


