BVLGARI: Bring Smiles to Children with Charity Rings!
BVLGARI
New Ring Unveiled at Launch Party
Bringing Smiles to Children with a Charity Ring
Since last year, we have been supporting the international aid organization 'Save the Children (STC)'.BVLGARIA special ring for STC has been released this year as well, and a commemorative party was held on November 26th at Bulgari Ginza Tower.
By Tomomi Yanaka
What One Ring Can Do for Children
To commemorate its 125th anniversary, Bulgari launched a campaign last year to support children in conflict zones through STC. Last year, a total of 837 million yen was donated, including a portion of the proceeds from the charity ring.
This year's charity ring is from the 'B.zero1' series, which has become an icon of Bulgari, and features an 'STC' mark on the inside. With the purchase of a ring for 44,100 yen, 8,400 yen will be donated to STC, providing educational opportunities for children.
The 'B.zero1' with an engraved red STC logo on the inside. Of the 44,100 yen (tax included), 8,400 yen is donated to 'Save the Children'.
The entrance to the exhibition venue. Inside, photos of celebrity supporters were displayed, and on the 9th floor, curtains printed with the smiling faces of children were hung.
At the party where the charity ring was unveiled, displays of goods such as books and numerous pencils that would be delivered to children with an 8,400 yen donation were exhibited. Additionally, curtains composed of vibrant photos of children who received support brought warmth to the guests' hearts. Tomoya Sonoda, Afghanistan representative for Save the Children Japan, also reported on activities in the field, emphasizing the campaign's importance.
The venue clearly displayed how much supplies could be distributed to children worldwide with the donated money.
By purchasing one ring, 8,400 yen is donated. This amount can provide children with this many pencils and erasers.
Furthermore, the venue was enveloped in a mystical candle display by Candle JUNE and music themed 'Hug Music' by sound space composer Yosuke Ide. On the rooftop, guests arranged candles with their messages to form the word 'LOVE,' evoking thoughts of the many children across the sea.
Scenes from this event can also be viewed on YouTube.
http://www.youtube.com/watch?v=OxCYSvu1768
A mystical installation by Candle JUNE.
Left: Sound space composer Yosuke Ide. Right: From left, Candle JUNE, Yosuke Ide, and Tomoya Sonoda, Afghanistan representative for Save the Children Japan.
Bulgari Japan
Tel. 03-6362-0100