Tissot Opens Limited-Time Shop in Omotesando | TISSOT

TISSOT

Tissot Opens Pop-Up Store in Omotesando Hills

New Releases from October on Early Display

Tissot, known for its innovative mechanisms like the "Powermatic 80" that achieves a long power reserve, has garnered a following. In June, the brand will open its first-ever limited-time pop-up store in Japan. It will offer pre-orders for the "Chemin des Tourelles," which was a hit at Baselworld 2015, and will also exhibit and sell a wide range of new models.

Text by KAWADA Akinori

Try on Over 200 Current and New Models

As one of the world's leading watch brands by sales volume, Tissot offers a diverse range of timepieces, from classic watches to high-tech quartz models. In recent years, the brand has made waves globally with its high cost-performance models equipped with the Powermatic 80, which boasts accuracy comparable to Swiss official chronometer standards and an 80-hour power reserve.

Tissot is now opening the "Tissot Pop-Up Store" this June. With a wide-ranging product lineup, approximately 200 models, including current and new releases, are expected to be on display. Tissot is praised as a "multi-specialist" for the high performance that accompanies each of its timepieces.

This extensive and high-quality collection will be gathered in one place, displayed in a space designed with the latest boutique concept.

The store will be located at the Omotesando R Studio in Omotesando Hills, a major hub for Japanese fashion trends. This limited-time store will showcase new models announced at Baselworld 2015, allowing visitors to experience them firsthand.

Notably, pre-orders will be accepted for the "Chemin des Tourelles," a collection rooted in the brand's origins and positioned as its future flagship line.

Additionally, various events are planned, including video screenings offering a glimpse into the brand's essence, and mini and in-store events on weekends designed to enhance the encounter with Tissot.

Tissot Pop-Up Store
4-12-10 Jingumae, Shibuya-ku, Tokyo
Omotesando Hills West Building 1F, Omotesando R Studio
Period: Thursday, June 4 – Sunday, June 28, 2015
Hours: 11:00 – 21:00 (Sundays 11:00 – 20:00)

Chemin des Tourelles
Case: Stainless steel
Diameter: 42mm
Movement: Automatic (Powermatic 80 COSC)
Functions: Date display
Bracelet: Stainless steel
Water Resistance: 5 bar
Release: Scheduled for October
Estimated Price: ¥118,800

Swatch Group Japan / Tissot Division
Tel. 03-6254-7361

http://www.tissot.jp/