Metal Chronometry | BASELWORLD 2015 Baselworld Breaking News | METAL CHRONOMETRIE

METAL CHRONOMETRIE | Metal Chronometrie

Challenging the high quality previously unattainable by traditional brands

A new lifestyle watch

Global demand for wristwatches is increasing, with a growing preference for larger sizes compared to the past. However, for Japanese consumers, isn't 41mm, the size adopted by the new "Data Line" series, the perfect fit? While previous models were primarily offered in relatively large 44mm sizes, the 41mm case has been newly developed to accommodate the diversifying global preferences for case sizes.

Text by KAWADA Akinori

Responding swiftly to changing trends

Just as fashion trends change rapidly, so too do wristwatch trends, not only in Japan but globally. While larger cases remain popular, there's also a growing preference for simpler models.

This Data Line features a crown positioned at 4 o'clock and is equipped with a new "Simple Protection" system, including a lever. Although it's a mere 3mm difference from previous models, this reduction in size offers the pleasing effect of a slimmer case profile, resulting in a highly appealing case design.

Metal Chronometrie, a fusion of stylish design and Swiss quality, is a new benchmark for lifestyle watches that we will continue to watch with interest.

Data Line
Case | Stainless steel with gold PVD coating
Diameter | 41mm
Movement | Quartz
Strap | White leather
Water resistance | 10 bar
Release | Scheduled for June release
Price | ¥58,000

GM International
0120-345-039
http://metalch.jp/