CHOPARD | L.U.C 1937

Chopard

An Automatic Standard Model Featuring the New Generation L.U.C Caliber

Chopard, one of Switzerland’s foremost manufactures, celebrates its 150th anniversary in 2010. This year, in commemoration, they have unveiled a new collection of their in-house mechanical watch, "L.U.C," andHigh Jewelrythe "Animal Planet Collection,"Jewelry Watchhas been announced.

Text by Yasuto Shibuya

L.U.C 1937

This is a simple three-hand model with a calendar, equipped with the new automatic movement "L.U.C Caliber 1.010." It boasts not only high timekeeping accuracy, having passed the Official Swiss Chronometer Testing Institute (C.O.S.C.) standard, but also durability, confirmed by the Chronofiable test standard which verifies six months of endurance over three weeks of testing. Furthermore, its rational design enhances assembly efficiency, resulting in unprecedented cost performance. The slate gray dial, featuring applied Roman numeral indices and Chopard's signature twist-style crown positioned at 4 o'clock, adds to its classic and elegant appeal. This 2010 new release is undoubtedly one of those "hidden gems" that grows more captivating with every glance and every wear.

Automatic, stainless steel case, black alligator strap, 42mm case diameter, limited to 1,937 pieces worldwide, ¥908,250 (estimated price), scheduled for release within the summer.

BRAND HISTORY

Chopard's history began in 1860 with the production of pocket watch movements. In the first half of the 20th century, it also gained renown as a jewelry brand, and in the 1960s, it conceived the iconic "Happy Diamonds." The way diamonds freely dance within the dial continues to captivate women worldwide to this day.

Chopard also possesses solid expertise in its core field of mechanical watches. Since 1988, it has sponsored the "Mille Miglia" vintage car race and released collaboration models related to the event. The high level of craftsmanship in its mechanical watches, primarily chronographs, released almost every year, has also established Chopard's identity as a sporty brand.Chronographhas also established Chopard's identity as a sporty brand.

In 1997, after more than four and a half years of development, Chopard finally completed its long-sought-after manufacture caliber. In the same year, it unveiled the "L.U.C 1860," equipped with a movement bearing the initials of its founder, Louis-Ulysse Chopard. This marked the beginning, and Chopard has since developed one manufacture caliber after another.

In 2003, it introduced the complex watch "QuattroTourbillon" and in 2005, the "L.U.C Fleurier" garnered significant attention, being the first to receive certification for the new quality standard "Qualité Fleurier."

Then, in 2007, Chopard succeeded in developing the "L.U.C Chrono One," a model equipped with its own chronograph movement, considered one of the most challenging to develop. As a manufacture brand, it continues to evolve rapidly.

Founding Year: 1860
Place of Founding: Switzerland, Sonvilier
Main Series: L.U.C, Mille Miglia, Happy Diamonds
Inquiries: Chopard Japan Press 03-5414-2520
Official Website: http://www.chopard.com/