WATCH & JEWELRY /
SIHH&BASEL
May 8, 2015
Chanel | Baselworld 2015: Live from Baselworld | CHANEL
CHANEL
Designs That Captivate
The iconic "J12" watch from Chanel welcomes soft pastel hues to its color palette. The unwavering commitment to craftsmanship is evident in every detail of these timepieces.
Photographs by NAGASHIMA TohruText by KAWADA Akinori
New Colors for the Classic J12
Chanel's "J12," known for its ceramic case, has introduced new color variations for 2015.J12
The men's new "J12-G.10" features a NATO-style alligator strap and a dial color that matches the soft hues. The women's "J12" follows suit, with bezels adorned in delicate pastel shades. By combining these gentler colors with the existing white, black, and chromatic options, Chanel has opened a new frontier in design.
This season also sees a significant focus on the women's collection, with the launch of the "Première Rock Pastel," announced pre-Baselworld, and a series of artistic dial watches within the "Mademoiselle Privé" line. The exquisite embroidery dials, crafted with silk thread and pearls by Lesage, exemplify true luxury.Première Rock Pastel

Chromatic Case Meets Pastel Colors
This "J12" features a chromatic case, which, despite being ceramic, boasts a mirror-polished finish akin to metal. The dial is colored in a smoky blue, and the accompanying NATO-style strap matches this hue, creating an unprecedented tonal depth for the "J12."
The exquisite blue offers a unique blend of military-inspired aviation watch style and sophisticated casualness, exuding a distinct, refined atmosphere. Swapping to the included nylon strap further enhances its casual appeal for off-duty wear, making it exceptionally easy to wear.
The 38mm case size is also perfectly balanced, appealing to a wide range of wearers, both men and women. This new "J12" offers a lighthearted style that anyone can wear with ease.
J12-G.10
Case: Titanium, Ceramic + Stainless Steel
Diameter: 38mm
Movement: Automatic
Functions: Date display
Strap: Alligator (Nylon strap also included)
Water Resistance: 200m
Availability: Scheduled for June
Price: ¥675,000
White Framed by Pastel Colors for a Fresh Impression
The white "J12," with its characteristic ceramic sheen, exudes an elegant aura. The "J12 Soft Mint" follows this tradition, built upon a white base. The bezel, however, is adorned with transparent pastel colors, creating a striking visual accent.
In addition to "Soft Mint," the bezel is available in "Soft Blue" and "Soft Pink," totaling three colors. Each offers a light and refreshing feel, imbuing the watch with a pleasant casualness rather than pure elegance.
Case sizes of 33mm and 38mm are offered. The 38mm model, in particular, strikes a perfect balance, making it entirely suitable for men to wear. Designed with unisex appeal in mind, we highly recommend this model for male purchasers as well.
J12 Soft Mint
Case: High-tech Ceramic + Stainless Steel
Diameter: 38mm
Movement: Automatic
Functions: Date display
Bracelet: High-tech Ceramic
Water Resistance: 200m
Availability: Scheduled for May
Price: ¥637,200
Beyond Jewelry, the Entire Decoration Radiates Aesthetic Sensibility
The "Mademoiselle Privé" collection features designs symbolically linked to Mademoiselle Chanel, expressed on the watch dials. This particular timepiece, for instance, showcases a camellia motif on its dial, with both the case and dial rendered in a striking beige hue.
The camellia flower was a favorite of Mademoiselle Chanel. The dial's design is an embroidery of silk thread and pearls, meticulously crafted by the renowned Lesage atelier. The result is a level of detail worthy of a true work of art. Complementing the dial's color, the case is made from Chanel's exclusive 18K beige gold and set with 60 brilliant-cut diamonds. Furthermore, the strap buckle is adorned with 80 brilliant-cut diamonds, making for an exceptionally luxurious creation.
Its perfection, viewed from every angle, is that of a supreme work of art, possessing a refinement that captivates not only women but anyone who beholds it.
Mademoiselle Privé
Case: 18K Beige Gold with Diamonds
Diameter: 37.5mm
Thickness: 9.8mm
Movement: Quartz
Strap: White Satin
Water Resistance: 30m
Availability: Scheduled for September
Estimated Price: ¥5,670,000
Chanel (Watches & Jewelry)
0120-159-559
http://www.chanel.com



