WATCH & JEWELRY /
SIHH＆BASEL
March 27, 2015
BVLGARI: Serpenti
BVLGARI
The snake motif, now more gorgeous and striking than ever!
The "legendary bangle watch" is reborn.
By Yasuhito Shibuya
Serpenti
Since ancient Greek times, the snake has been revered as a symbol of vitality, and across the globe, as an emblem of Mother Earth and a divine incarnation. The "Tubogas," characterized by its spring-loaded design that flexibly wraps around the wrist, has been a beloved jewelry and watch collection since the 1940s.BVLGARIThis is a masterpiece representing BVLGARI. And this year at Baselworld, the "Serpenti" (meaning snake in Italian) was unveiled as a new bracelet watch with the snake motif, inheriting this tradition. The pink gold case is paired with a one-and-a-half-wrap bracelet, and the bezel is set with 38 brilliant-cut diamonds totaling 0.30 carats. For those desiring an even more opulent model, a double-wrap version is also available. Additionally, a stainless steel model, offering the same diamond embellishments at a more accessible price point (¥441,000), is also offered. Furthermore, for those seeking a truly unique, one-of-a-kind piece, custom orders are possible using pink gold or white gold for the case material.
Quartz, pink gold case & bracelet (1.5 wraps) with diamonds, ¥3,223,500, scheduled for September release.
*The stainless steel model is available with diamonds (¥787,500) and without diamonds (¥441,000). The crown is accented with a pink tourmaline.
BRAND HISTORY
Founded in 1884, BVLGARI is a world-renowned Italian top jeweler, and also a highly significant brand in the watchmaking world. The company began designing watches in 1940, and in '77, it introduced the "Bvlgari Bvlgari," featuring two brand logos engraved side-by-side on a round bezel. Following the global success of this model, BVLGARI established a specialized watchmaking group in the 1980s, making a full-fledged entry into the watch industry, where it continues to exert considerable influence today.
In the 1990s, starting with the launch of a chronograph watch (1990), BVLGARI developed grand complications featuring tourbillons and minute repeaters (1994), followed by a split-seconds chronograph (1996). The successive release of these complex timepieces demonstrated not only the brand's high design aesthetic as a jeweler but also its advanced technical capabilities.
Entering the 21st century, BVLGARI expanded into a major watch group by acquiring brands renowned for their complex watchmaking, such as Gerald Genta and Daniel Roth. In 2006, the company unveiled its own in-house developed complication watch, further accelerating its momentum.
Founding Year: 1884
Place of Founding: Rome, Italy
Main Series: Diagono, Assioma, Bvlgari Bvlgari, Ergon
Inquiries: BVLGARI Japan 03-6362-0100
Official Website: http://www.bulgari.com/