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Basel | BASEL 2010

WATCH & JEWELRY / SIHH＆BASEL

March 27, 2015

Basel | BASEL 2010

This year again, the watch exhibition "Baselworld" was held in Basel, Switzerland. This exhibition, considered the world's largest, is a gathering place for watch enthusiasts from all over the world, from buyers and media to families living in Switzerland. Openers brings you the latest information on watches for 2010, unveiled at "Baselworld."

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ZENITH

ZENITH declares the revival of traditional styles. At Basel, they unveiled new models that inherit and evolve past traditions, and even now, after Basel, they continue to demonstrate an ambitious development stance.

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Chopard

Two exquisite collections appear to commemorate the 150th anniversary of its founding.
Chopard, one of Switzerland's leading manufactures, celebrates its 150th anniversary in 2010. This year, to commemorate the occasion, they announced a new collection for their in-house mechanical watch "L.U.C" and a jewelry watch from the "Animal Planet Collection" high jewelry line.

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SEIKO

SEIKO, Japan's総合 watch brand, is proud of the world. This year, led by the ultimate practical wristwatch "Grand Seiko," which celebrated its 50th anniversary, they showcased cutting-edge technology and Japanese watchmaking aesthetics.

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Bell & Ross

From professionals to the fashion world – Bell & Ross's military watches, which fascinate the world, have a new face added to the "Vintage" collection this year.

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BREITLING

Breitling has always looked ahead of its time, delivering watches that satisfy all professionals, starting with pilot watches. This year, the classic diver's watch model "Superocean" underwent a complete renewal.

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OMEGA

OMEGA, under the brand logo "Ω" (Omega), meaning "ultimate" in Greek, is a prestigious brand that has led the Swiss watch industry since its founding in 1848 with its tradition and technical expertise. At this year's Basel Fair, they unveiled a comprehensive range of new models befitting their status.

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CHANEL

Chanel's first sports watch collection, "J12," celebrates its 10th anniversary this year. To commemorate this, the 2010 new models saw the successive launch of new faces for the J12, including complication models in collaboration with "Renaud et Papi" and the first diver's models.

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BVLGARI

The mechanical model "Sotirio Bulgari," equipped with the fully in-house automatic movement "Caliber BVL 168," has been released as a product. In 2010, Bulgari heralds a new stage in watchmaking.

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TAG Heuer

Under the leadership of the charismatic CEO Jean-Christophe Babin, who possesses unparalleled vision and execution, TAG Heuer consistently leads watch technology and trends. This year's new models, from concept pieces embodying the "dreams" of watch engineers to limited editions, featured impressive creations that captivated watch professionals from around the world.

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Rolex

Rolex, a brand that commands immense trust from enthusiasts worldwide. In 2010, they renewed their iconic "Explorer" and "Submariner" models. Once again this year, they showcased their uncompromising approach to watchmaking, pursuing practicality with their signature style.

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