Evolving "Bulgari Bulgari" Through the Ages

In 1977, Bulgari unveiled the watch "Bulgari Bulgari" as its first watch collection. Inspired by ancient Roman coins, its design, featuring the brand logo engraved twice on the bezel, is now an indispensable item when discussing luxury watches.

The collection, reflecting Bulgari's values behind its simplicity, inspiration drawn from Greek and Roman cultural roots, and its pursuit of excellence, has produced a rich variety of iterations and remains a long-selling model, loved by both men and women to this day.

This year, the "Bulgari Bulgari" collection, embodying timeless beauty, has been refreshed. It has evolved further with a modern, sophisticated design and the integration of its first in-house movement.

The "Bulgari Bulgari" exhibition, held to celebrate this renewal, will showcase everything from precious archival pieces from its launch to the latest models. Visitors can also view vintage advertising visuals that tell the story of its origins and history, as well as messages from celebrities who have cherished the watch.

Maintaining the "power of individuality" rooted in the brand's deep heritage while evolving with the times, "Bulgari Bulgari" continues to captivate our hearts. We invite you to experience its charm firsthand at the venue.


"Bulgari Bulgari" Exhibition
Period | July 3 - July 15, 2013 (This event has now concluded)
Venue | Bulgari Omotesando Twin Shop
5-10-1 Jingumae, Shibuya-ku, Tokyo
Hours | 11:00 - 20:00
Admission | Free

Bulgari Japan K.K.
Tel. 03-6362-0100
http://jp.bulgari.com/