Zenith | A Special Limited Edition of the Masterpiece "El Primero"

ZENITH

A Highly Anticipated Open Model of the Iconic "El Primero" 1969 Appears

During the SIHH, Geneva becomes a hub for watch buyers and journalists from around the world. Alongside the main exhibition, various other watch events take place. This year, particular attention was drawn to three brands within the LVMH Group, each hosting their own exhibitions: Louis VuittonMoët Hennessy – namely TAG Heuer, Zenith, and Hublot. We introduce some of the new models unveiled.

Text & Event Photographs by SHIBUYA Yasuhito

In recent years, Zenith, a prestigious manufacture renowned for its self-windingchronographmovements, has been actively expanding its offerings. Beyond models featuring the legendary "El Primero," they have introduced complex "Christopher Columbus" marine chronometers and simpler timepieces. The manufacture's prowess in developing and producing its own movements is now garnering renewed attention. The Geneva exhibition showcased several new creations that, with their signature Zenith design and mechanics, offered a promising glimpse of what's to come at Baselworld.

"El Primero Chronomaster 1969"
A Special Limited Edition of 1969 Pieces Worldwide
The "New Vintage 1969," released in 2009, was a faithful reproduction of the first "El Primero" model from 1969. This return-to-origin piece garnered immense support from watch enthusiasts globally. The "open" model allows a view of the escapement mechanism from the dial side.

Self-winding, stainless steel case, alligator strap, sapphire crystal case back, 10 ATM water resistance, limited to 1969 pieces worldwide. Estimated price ¥756,000, scheduled for June release.

LVMH Watch & Jewelry Japan Zenith
Tel. 03-3613-3946
http://www.zenith-watches.com/