SIHH 2012 | Geneva Salon: A Comprehensive Report!
WATCH & JEWELRY / SIHH&BASEL
March 3, 2015

SIHH 2012 | Geneva Salon: A Comprehensive Report!


2012 SIHH: An In-Depth Look at All 20 Brands


Haute Horlogerie: More Precise, More Beautiful



Held every early spring in Geneva, the "SALON INTERNATIONAL de la HAUTE HORLOGERIE" (International High Watchmaking Exhibition), commonly known as the "Geneva Salon" among watch enthusiasts. Now in its 22nd year, this exclusive, invitation-only event showcases artistic new models from a curated selection of prestigious, high-end brands at the pinnacle of the Swiss watch industry. It is where buyers and journalists from around the world gather to set the trends for high-end watches for the year. From January 16th to 20th, this year's SIHH brought together the full scope of collections and the most noteworthy models from leading watch maisons. Here, we present them to you.

Text & Event Photographs by Yasuhito Shibuya






Featured Brands






ZENITH
ゼニス
ZENITH|ゼニス
From the iconic "El Primero"
Special Limited Edition




HUBLOT
ウブロ
HUBLOT|ウブロ
The third collaboration model
with Maradona




TAG HEUER
タグ・ホイヤー
TAG HEUER|タグ・ホイヤー
Ultra-fastchronographand
a prototype unveiled!








JEANRICHARD
ジャンリシャール
JEANRICHARD|ジャンリシャール
Supporting African wildlife
conservation efforts




ROGER DUBUIS
ロジェ・デュブイ
ROGER DUBUIS|ロジェ・デュブイ
Creating a new world
across four collections




FRANK MULLER
フランク・ミュラー
FRANK MULLER|フランク・ミュラー
As the No. 1 watchmaker brand,
entering a period of maturity








A.LANGE & SÖHNE
A.ランゲ&ゾーネ
A.LANGE & SOHNE|A.ランゲ&ゾーネ
The long-awaited Grand Complication
for the "Lange 1"




BAUME & MERCIER
ボーム&メルシエ
BAUME & MERCIER|ボーム&メルシエ
While keeping prices the same,
the flagship model evolves significantly




PIAGET
ピアジェ
PIAGET|ピアジェ
The world's thinnest
automatic skeleton movement








GIRARD PERREGAUX
ジラール・ペルゴ
GIRARD PERREGAUX|ジラール・ペルゴ
Condensing unique style and technology
A lineup of new, connoisseur-pleasing models!




Ralph Lauren
ラルフ ローレン
Ralph Lauren|ラルフ ローレン
As a serious watch brand,
a noteworthy contender steadily progressing




MONTBLANC
モンブラン
MONTBLANC|モンブラン
From ultra-fast chronographs to complex timepieces
An overwhelming lineup!








RICHIRD MILLE
リシャール・ミル
RICHIRD MILLE|リシャール・ミル
New models with groundbreaking materials
and astonishing mechanisms




Audemars Piguet
オーデマ ピゲ
Audemars Piguet|オーデマ ピゲ
The masterpiece "Royal Oak",
returning to its roots for its 40th anniversary




IWC
アイ・ダブリュー・シー
IWC|アイ・ダブリュー・シー
Premium pilot's watches
take off one after another!








Cartier
カルティエ
Cartier|カルティエ
The legendary "Tank" watch
gets its first new model in over a decade!




JAEGER-LECOULTRE
ジャガー・ルクルト
JAEGER-LECOULTRE|ジャガー・ルクルト
The complex "Duomètre" model
welcomes its first tourbillon!




Van Cleef & Arpels
ヴァン クリーフ&アーペル
Van Cleef & Arpels|ヴァン クリーフ&アーペル
A precise mechanical instrument
yet also a supreme work of jewelry art








Vacheron Constantin
ヴァシュロン・コンスタンタン
Vacheron Constantin|ヴァシュロン・コンスタンタン
Celebrating 100 years of the tonneau case!
Showcasing exceptional taste