WATCH & JEWELRY /
SIHH＆BASEL
March 30, 2015
Richard Mille | 2011 S.I.H.H. Report! The "F1 of Watches" Brand Celebrates its 10th Anniversary with its Latest Creations
Richard Mille｜Richard Mille
The "F1 of watches" celebrates its 10th anniversary.
New models mark entry into the world of golf!
This year marks the 10th anniversary of Richard Mille's founding. Despite extremely high prices due to its unwavering approach to watchmaking, the brand continues to grow in popularity and recognition. What are its latest creations?
By Yasuhito Shibuya
Richard Mille's signature unique style and powerful specifications
Richard Mille began exhibiting at S.I.H.H. in 2010. In its second year of participation, coinciding with the brand's 10th anniversary since its founding in 2001, the company unveiled a total of six new models, including its first full-fledged jewelry collection.
While the brand has reached a significant milestone, its core principles remain unchanged since its inception: the concept of the "F1 of watches," the use of cutting-edge high-tech materials that defy conventional watchmaking like carbon nanotubes, innovative mechanisms, and the "manufacture designée" manufacturing method, which involves outsourcing parts to specialized external workshops with the highest expertise for assembly.
This steadfast commitment to watchmaking is likely the primary reason for the brand's steadily growing global recognition and popularity, despite its exceptionally high product prices.
Furthermore, alongside the open and charismatic personality of owner and CEO Richard Mille himself,Ferrarithe brand's endorsement by top athletes such as F1 driver Felipe Massa and one of the world's strongest professional tennis players, Rafael Nadal, who test the products in the demanding environments of their respective sports, serves to prove and promote the performance and durability of the watches in unconventional ways. This undoubtedly brings joy to Richard Mille owners and is a significant draw for potential buyers.
All six new models boast Richard Mille's signature unique style and powerful specifications, but the most anticipated is the "RM038 Tourbillon Bubba Watson," designed for and to be worn by new ambassador, top professional golfer Bubba Watson during his golf tours.TourbillonBubba Watson."
Standing at 191 cm and weighing 82 kg, he possesses a physique that is a significant advantage. Among the world's top professionals, he is known for his extraordinary power, and is now considered alongside Tiger Woods as one of the longest hitters on the PGA Tour. With motorsports and tennis already part of Richard Mille's competitive arena, golf now adds another stage, promising to further elevate the brand's profile.
RM038 Tourbillon Bubba Watson
A white, ultra-lightweight case housing an innovative tourbillon movement!
This limited edition new model is engineered to withstand the extreme acceleration of Bubba Watson's powerful swing, acclaimed as the world's strongest. It features a newly designed skeletonized tourbillon movement with a titanium baseplate. The case is crafted from Magnesium WE54, treated with electro-plasma oxidation to form a crystalline ceramic coating, achieving both ultra-lightweight construction and robust durability. The variable inertia free-sprung balance wheel ensures constant isochronism and high timekeeping accuracy, while the high-speed rotating barrel optimizes the stable and efficient use of mainspring energy. This is also Richard Mille's first white case model in its collection.
Manual winding, Magnesium WE54 case measuring 48 x 39.7 x 12.8 mm, limited to 38 pieces, priced at 45,675,000 yen. Scheduled for release in October.
Richard Mille Japan
Tel. 03-5807-8162