Gaga Milano | BASELWORLD 2015 Baselworld Breaking News | GAGA MILANO
WATCH & JEWELRY / SIHH&BASEL
June 1, 2015

Gaga Milano | BASELWORLD 2015 Baselworld Breaking News | GAGA MILANO


GAGA MILANO | GAGA MILANO


Swiss Made: A Fusion of Striking Design and Sophisticated Mechanics


Gaga Milano celebrated its 10th anniversary in 2014. Marking a new chapter for the brand, the logo was redesigned with a flowing, dynamic script that lends a sharper aesthetic. Since 2014, production has been entirely relocated to Switzerland, signaling a commitment to enhanced quality. The fusion of Italian design with Swiss movements has revitalized their classic collections.

Text by KAWADA Akinori




A Skeleton Watch Inspired by Pocket Watches


Gaga Milano is a watch brand that has embraced authentic Swiss-made movements for its timepieces, with expectations for an expanding user base.

Not only is the case back transparent, but the dial is also see-through. The movement is adorned with delicate engravings on the reverse side. From the unwinding of the mainspring to the precise ticking of the seconds hand driven by gears, every detail can be admired while the watch is worn.

The transparent dial features colorful, prominent indices applied like appliqués, preserving Gaga's signature face design. This model masterfully retains its identity while offering a captivating view of the watch's intricate mechanics.

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MANUALE CRYSTAL 48MM
Case | Stainless Steel & Crystal
Diameter | 48mm
Movement | Manual Wind
Strap | Rubber
Water Resistance | 3 ATM
Release | Scheduled for July
Estimated Price | ¥310,000 (excl. tax)



A Dynamic Redesign of the Classic Diver's Watch


This diver's chronograph makes a bold statement with its colorful, substantial unidirectional rotating bezel made of silicone.

The dial features large, dynamic typography for the 12 and 6 o'clock indices, with careful attention paid to the legibility of other indices, hands, and bezel numerals and markers. True to Gaga's style, the chronograph pushers at 2 and 10 o'clock on the case top are oversized for easy operation. This is not merely a stylish chronograph but a model that offers exceptional practicality.

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CHRONO SPORTS 45MM
Case | Grey PVD-coated Stainless Steel + Silicone Bezel
Diameter | 45mm
Movement | Quartz
Functions | Chronograph (30-minute counter), Unidirectional rotating bezel for timing
Strap | Rubber
Water Resistance | 100m
Release | Scheduled for July
Estimated Price | ¥190,000 (excl. tax)



Even Smaller Ladies' Models Retain Their Signature Style


The core design concept of Gaga watches stems from their inspiration by pocket watches.

This is why the crown is consistently positioned at 12 o'clock across all models, without exception, even for smaller sizes or those with bracelet straps.

Within its contemporary design lies a pop of playful color. The 35mm case size is perfectly suited for making a subtle statement in today's fashion landscape. Paired with vivid index colors, this watch charmingly adorns the wrist of a stylish woman.

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MANUALE 35MM
Case | Stainless Steel
Diameter | 35mm
Movement | Quartz
Strap | Stainless Steel
Water Resistance | Daily Water Resistance
Release | Available Now
Price | ¥110,000 (excl. tax)




GAGA JAPAN
Tel. 03-6434-1516

http://www.gagamilano.jp


BASELWORLD 2015 Baselworld Breaking News