Cartier has launched "Set For You by Cartier," a semi-custom ring service on its special website "Cartier Diamonds." This online semi-custom service marks the Maison's first initiative of its kind, with Japan being the first country to offer it globally.

Since its founding in Paris, France, in 1847, Cartier has been renowned as a purveyor to royalty. The Maison's enduring style transcends mere adornment, creating legends as symbols of eternal love through its diamond jewelry.

The newly launched "Cartier Diamonds" allows customers to select their preferred ring design and diamond separately, enabling them to easily create a unique and special ring online. Of course, orders can also be placed by phone or in-store, as before.

All diamonds of 0.18ct or more used as center stones by Cartier are accompanied by a grading report from GIA (Gemological Institute of America), the global independent organization that sets diamond evaluation standards. Only diamonds that meet the 4Cs (carat, color, clarity, cut) criteria, along with those meticulously selected by the Maison's diamond experts, are used.

These carefully selected, beautiful diamonds are transformed into special rings by the hands of skilled artisans. Cartier's history is marked by numerous tales of love. Imagine creating a special ring that marks a new chapter and accompanies you through life.