Must-Have Masterpieces in Tokyo Now, Vol. 3 | de GRISOGONO as "Collector's Jewelry"

Must-Have Masterpieces in Tokyo Now, Vol. 3

de GRISOGONO

A New Trend to Watch: "Collector's Jewelry"

A new trend is emerging in the world of jewelry. What is the smart shopping strategy for today's forward-thinking jewelry lovers?

Photograph by JAMANDFIXText by HOMMA Keiko

Jewelry is Art!

True jewelry aficionados are currently seeking out "next-generation superbrands." Books like "20 Designers to Collect Now" are selling well, not just because investing in young designers' pieces might increase in value. It's also about the sophisticated pleasure of showcasing one's own discerning taste through collection.

The Swiss jeweler "de GRISOGONO" can no longer be called an unknown young talent. Actresses eagerly don the brand's creations at the Cannes Film Festival, and its owner, Fawaz Gruosi, is a charismatic dandy who even collaborated on designs for Chopard.

The earrings featured here have an exceptionally simple form. Yet, they sway and sparkle with the body's movements, brightening and enhancing the wearer's expression. The intricate pavé spheres are a testament to Swiss craftsmanship.

De GRISOGONO does not mass-produce, making it a superbrand already, yet collectors are keenly watching its every move. Don't miss out on this trend.

From top right: [WG x Diamonds x Amethyst] ¥3,591,000
[WG x Diamonds x Ruby] ¥6,352,500
[WG x Diamonds] ¥11,466,000
[WG x Diamonds x Emerald] ¥9,471,000

de GRISOGONO
1F, The Peninsula Tokyo, 1-8-1 Yurakucho, Chiyoda-ku, Tokyo
Tel. 03-6212-8100
Hours: 11:00–19:00 Irregular holidays