TIFFANY & CO. Celebrates the Launch of the "Tiffany HardWear" Jewelry Collection with a Party
WATCH & JEWELRY / JEWELRY NEWS
June 20, 2017

TIFFANY & CO. Celebrates the Launch of the "Tiffany HardWear" Jewelry Collection with a Party


TIFFANY & CO.


Infusing the Street's Energy into Jewelry


A celebratory party was held on Wednesday, June 14, 2017, at the TABLOID complex to mark the launch of TIFFANY & CO.'s new collection, "Tiffany HardWear." The venue featured dance performances and live shooting where photographers captured models adorned with the jewelry.

Text by Kosaku Waseda (OPENERS)





Models Including Lauren Tsai, Yuka Mizuhara, and IVAN Gather


"Tiffany HardWear" is a new collection that embodies the strength and spirit of New York, along with the vibrant energy of the street.

For those who live with a rebellious spirit, blending high fashion and street style to assert their original style. "Tiffany HardWear" draws its inspiration from the city of "New York," where such individuals thrive.

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With a classic yet sharp edge, "Tiffany HardWear" takes inspiration from a unisex bracelet from the 1971 archives, reemerging as a new collection that includes earrings, rings, necklaces, and pendants.

To celebrate the launch of this new jewelry collection, a commemorative party was held at the TABLOID complex in Tokyo, allowing guests to experience the world of the collection.

The venue, designed to evoke New York's industrial mood, featured giant objets d'art inspired by the "Tiffany HardWear" collection, alongside the jewelry itself. A dance performance expressed the energy emanating from the streets of New York.

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Furthermore, photographers captured models such as Lauren Tsai, Yuka Mizuhara, and IVAN, adorned in the jewelry, during a live shooting session, illuminating the Tokyo night with the collection's powerful radiance.


Inquiries


Tiffany & Co. Japan Inc.


0120-488-712