Radiant Brilliance Illuminates a Woman's Powerful Charm

Gabrielle Chanel, who spent her childhood in an orphanage, was captivated by Baroque style, gold, and colorful stones within a world of austerity.

After leaving the orphanage at 18, she began singing for cavalry officers in cabarets, eventually opening a hat atelier. She later opened a couture salon on Rue Cambon in Paris, and in the same year, launched her first fragrance.

Her subsequent innovative creations can be seen as the crystallization of her unique sensibility and aesthetic, cultivated through various life experiences.



In "Coco avant Chanel," her raw, brilliant essence is expressed by young designers.

The key motifs drawing the eye are ribbons and lace, early codes of the Mademoiselle. With a palette based on light pink, gray, and white, the collection's elegant yet unconventional and unrestrained brilliance seems to possess a mysterious power to unlock a woman's innate charm.