PIAGET | Piaget Boutique at Isetan Shinjuku Renews Its Grand Opening

New Piaget Heart Pendant to Launch First at Boutique

PIAGET Boutique Isetan Shinjuku Reopens After Renovation

PIAGET's Isetan Shinjuku boutique has been renovated and reopened this autumn. To commemorate this, a new pendant from the Piaget Heart collection, long cherished as a symbol of love, will also be released first. The space has been renewed to offer an exquisite shopping experience.

Text by KUROMIYA Yuzu

A Boutique to Experience the PIAGET Spirit

The Isetan Shinjuku boutique of Swiss luxury watch and jewelry brand PIAGET will reopen on Wednesday, September 12, 2012. The newly reborn PIAGET boutique boasts a chic and gorgeous ambiance, based on black and gold. The interior, reflecting PIAGET's pioneering spirit of "always creating more than necessary" since its founding in 1874, along with its exceptional craftsmanship and rich creativity cultivated to this day, offers a space where one can fully experience the PIAGET spirit.

Furthermore, to celebrate the reopening, a new pendant from the Piaget Heart collection, which captures the sentiments of life's memorable moments, will be available for pre-release. With its flowing curves of sparkling diamonds and a single diamond set to resemble Cupid's arrow striking a heart, this passionate design is filled with the romance unique to the Piaget Heart, long adored as a symbol of love.

The boutique will feature a wide selection of popular items, including the Piaget Heart collection, as well as luxurious watches and jewelry. We invite you to enjoy a leisurely and indulgent shopping experience in this upgraded, more refined space.

PIAGET Heart Pendant
Price | ¥273,000
White gold, 0.11ct diamonds

PIAGET Boutique Isetan Shinjuku
Isetan Shinjuku Main Building 4F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
Hours | 10:00–20:00