Designer Cynthia Vilches Castiglioni studied fashion marketing at the European Institute of Design in Milan before gaining experience at Vionnet, Miu Miu, and Jil Sander. Now, after giving birth, her unyielding passion for jewelry has led her to launch ALIITA.

The brand name, ALIITA, means "precious thing" in Wayuu, the language of the indigenous Guajiro people from the Venezuelan region of Zulia where she grew up.

The first collection, themed "PURE HOME," transforms everyday motifs such as houses, envelopes, buckets, and snorkels into fine jewelry, embodying the essence of what is precious to women.

Precious stones like diamonds and emeralds are set into elements such as house-shaped doorknobs, creating an effortlessly elegant atmosphere.

The collection includes necklaces, bracelets, and rings, all made in Italy. The primary material used is 9-karat yellow gold, with some pieces also available in 9-karat white gold.

Available for a limited time from Wednesday, November 25, 2015, to Friday, December 25, 2015, at D.EDIT on the 3rd floor of Hankyu Umeda Main Store. The number of retail locations is scheduled to expand.